Lime Crime is a cosmetics company that was founded eight years ago and is based out of Las Angeles, California. It is a unique company because it embodies the idea that makeup is an extension of self. This belief has inspired them to produce advanced and original cosmetics which include bright shades and unique color pallets. It is their hope that consumers will use these trend-setting products as a form of self expression. Lime Crime has an innovative way to market their product. They use social media as a platform and currently have 2.5 million followers on Instagram. Fans of the products post pictures of themselves using Lime Crime cosmetics is creative ways. The company’s website is also unique because it features the “on-lip” swatch. Instead of using images of models, the company displays it’s products on actual people who have purchased the makeup. Their goal is to create a real life shopping experience. All of this innovation comes from the heart and mind of Lime Crime’s creator, Doe Deere.
Doe Deere, who is also known as the “Queen of Unicorns”, is the founder and CEO of Lime Crime. She immigrated from Russia to the United States when she was seventeen and embodies the idea of the American dream. Deere’s original dream was to be a musician. She followed this dream while living in New York City and in doing so she met her husband Mark. Not only is Mark her business partner, but she also identifies him as the person who has impacted her life the most. She is a self proclaimed girly girl and loves bright colors, her favorite being lime green.
Deere views makeup as a way to express herself and this is the idea which she has built her company on. She believes that everyone is unique and seeks to empower others to express themselves. She is a very positive and optimistic person and treats those around her with love and respect. Deere is an animal lover so it is important to her that her cosmetics are produced in a cruelty free manor. She is a strong leader who oversees the operations of Lime Crime in an inspired and motivating manor.
To find out more bout Doe Deere and Lime Crime, visit www.doedeere.com.
Video marketing through email is a very effective way to make sales. The Relevancy Group did a study that concluded that email marketing revenue increased by 40 percent when videos were used. They also found that emails with videos increased the email open rate by 20 percent. Click-through rates were doubled or tripled by the inclusion of video.
People respond to video because it’s more immediate and vivid than simple text. It’s a quicker way to impress upon people the personality of a brand. Pictures improve communication compared to text alone. Video takes that several steps further.
Talk Fusion is a Florida-based company and one of the leaders in the area of video marketing. The company ranks eighth in the world in a list of providers of the most online video content. The company was started in 2007.
CEO of Talk Fusion, Bob Reina, was trying to find a way to embed a video in an email to friends and found it was not possible. He and a friend created a way to do it and have since perfected the method. That is how Talk Fusion began. Now they help others with their video email marketing needs.
Talk Fusion is easy to use for newbies to video marketing and also customizable for people who already know the ropes. They provide over 1,000 templates for a variety of situations that are ready to use. Users of the service also have the option of creating their own templates.
The Innovative Founder
Oisin Hanrahan is the smart and savvy founder of Handy. This on-demand platform is dominating an enormous amount of space. This powerhouse is only three years old, yet it has an estimated worth of 500 million dollars. Oisin Hanrahan had actually started working on creating this business while he was in college. He was in real estate while in Hungary when made an astute observation. Hanrahan then moved to London and obtained employment with Excel Ventures. The on-demand taxi service was being invested in at that time. Oisin thought that he had the ability to actually apply the “on-demand” concept to other areas. When he moved to Boston and was attending Harvard, Handy was the brought to life. It came about while he was living with a couple of friends. One of the co-founders and himself paired up together and turned Handy into a successful business.
No Company Compares to Handy
The first item that ought to be known about Handy, there is not another company that can come close within a comparison to Handy. There is not any other companies around the New York area that operates close to the scale of this powerhouse. This is considered to be the largest player in this industry. Handy provides every client with convenience. They offer on-demand cleaning and handyman services to their valuable clients. Handy has big plans for the future. Growth and expansion will most definitely continue to play a large role in this business. Handy is a strong leader that will continue to improve the customer experience.