Category Archives: Business Achievements

Home / Business Achievements
1 Post

Jose Auriemo, commonly known as Zeco Auriemo, is the Chairman, President and CEO of JHSF. Recently, he was featured in “Business of Fashion” list of top 500 most influential people in the fashion industry. This is recognition of his efforts at JHSF to build a fashion empire. With the launch of Cidade Jardim Shopping complex, he has expanded JHSF’s market base tremendously.

Zeco Auriemo started working at JHSF, a family real estate business, when he was 30 years old. Prior to that, he had worked in the industry for a while and gained a deep understanding on the workings of the industry. In his earlier career at JHSF, he demonstrated high levels of leadership and at some point, he participated in the International Youth Coexistence in Japan.

He pursued Engineering at the Faculty of Engineering of Sao Paulo. At that time, he was already working in the parking administration sector of the company. It reached a point he decided to focus fully on working for the company, a course his father, Fabio Auriemo, had taken.

After over 20 years of operation, JHSF changed its course in 1990s to become an incorporation, a change that now generates 90% of the JHSF’s profits. During this time, the company was carrying out projects in Sao Paulo, specifically, Salvador as well as Manaus. The focus of the company at that time was mostly on shopping centers and Metro Tucuruvi as well as Metro Santa Cruz were among its ventures in shopping centers at the time.

In early 2000, Zeco Auriemo identified a lucrative opportunity in the fashion industry. The fashion industry was growing at a very high rate. He led the company to venture into the market by investing in Parque Cidade Jardim located in Marginal Pinheiros region. The project involved building a mega shopping complex containing residential space, commercial space among many others. The venture was very successful and it made the company to start trading its shares in the stock exchange as a public company, visit

Besides his professional achievements, Zeco Auriemo has a beautiful family of three and he enjoys playing golf during his days off.