JHSF prides itself in offering quality developments. This has been evident from the number of awards they have received that include Best Environmental Seal of Aqua Award given to Cidade Jardim in 2012. The same year would see them win a number of other awards, which included the PINI award in the category “Planned daring”, the Época Negócios 360 yearbook Best Company in Brazil in the real estate sector and finally the Vitra Building was voted for as one of the 10 best residential buildings in the world by Worth Magazine. The year proved quite successful for them, but this was not the end of them receiving awards.
In 2014 The PINI Award came calling again, this time for the best incorporator of Brazil the same year that the Catarina Fashion Outlet won “Featured in other formats” award at the Brazilian Forum of Shopping Centers. These wins speak of a company whose leadership has been able to look forward and ensure that it’s always achieving continuously.
José Auriemo Neto, the current chairman of the board of directors, has been very instrumental in this development. He has worked with the company for his entire life, joining the company at 17. He would become CEO at 27 and continues to offer leadership to date. He had been able to transition the company’s focus from malls to include other developments, especially by targeting the High -end market.
One of their latest developments the Catarina Fashion Outlet offers the clearest indication of this shift. Paulo Baruki was the project’s architect, and Maria João D’Orey did the overall landscaping. The development is located approximately 60 kilometers from the Castello Branco Highway, which is a short 40 minutes’ drive from São Paulo. The first phase of the project was completed in 2014 while the second phase is expected to open in October 2018. The development will host more than 140 stores which will give more than 200 brands to offer their products within the complex. These brands have committed to offering up to 80 percent discount to their clients as they celebrate the continued growth of the outlet which today is considered an excellent leisure option that brings together great gastronomy and design.