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The providers of healthcare insurance often fail to use the latest methods. Krishen Iyer is an accomplished entrepreneur as well as the Managed Benefits Services CEO. Managed Benefits Services is a lead consulting as well as generation firm with a focus on health as well as dental insurance verticals. The art of using effective marketing strategy will take your business to the next level. However, some people give up on such methods after they fail to see positive outcomes. Krishen Iyer advises such people to make small changes and track their impact over time.

While it might seem you’re not moving, the small changes will make a big difference in the long-run. You should strive to make your approach fit your needs to get the most out of your efforts and hard work. Here are a few factors to consider when making changes to your marketing strategy as advised by Mr. Iyer.

  1. The relevance of Facebook in 2019

Facebook is still a titan among social media platforms. It offers a good marketing strategy to healthcare and dental insurance providers. If health care providers can get to the many Facebook users and get a source of prospective patients. According to Krishen Iyer, the social media platform enables health care as well as dental insurance providers to target patients in the age bracket you treat the most.

You can start by creating articles as well as health tips that appeals to your target people. You should try to work within your budget and post contents people like. You will want to watch your response and also create engaging and relevant content and eventually, you will find yourself reducing the marketing overheads. See more here https://chronicleweek.com/2018/09/krishen-iyer-top-marketing-tips/

2. Instagram is the best marketing resource

Instagram will allow you to get your message across easily and attract prospective clients. It will suit you best if you target people below the age of 30. Krishen Iyer believes that Instagram will be among the best social media platforms as it continue to unleash new features. Tailor your approach to get the most out of the marketing resource.Video marketing is growing rapidly.

3. Video marketing is growing rapidly

Smart marketers takes advantage of the increased use of smart phones and other mobile devices through short and engaging videos. You should learn how to pass across a message to your target audience to be to expand your brand.

4. Live video integration

Live videos should not be considered as the same as video marketing. Live videos helps you to establish an intimate connection with your audience. You will realize live videos are given higher rankings compared to other videos. The real-time questions and answers will enable you to clarify anything to the audience.

Click here to see Iyer’s professional achievements.

The Silicon Forest is used to big exits however in the lasted decade it has recorded very few exits, and one of them is the acquisition of Saber Corps. Saber Corps was founded by Merger Tech Owner and CEO Nitin Khanna way back in 2009. The Portland-based company had been contracted by the US government to provide some of the government services to the members of the public. The state government services include vehicle registration, issuance of driver licenses and registration of those that are unemployed among others as detailed here.

Saber Corps first acquisition took place in the year 2007 when EDS purchased the firm at a tune of 420 million dollars. Nitin Khanna after the firm’s acquisition continued serving as the firm CEO. Saber Corp a year later was naturally absorbed by HP Company after it acquired EDS. After the purchase of EDS by HP, Nitin Khanna opted to leave the firm and pursue other entrepreneur interests.

Nitin Khanna, an entrepreneur at heart, established another firm together with his brother known as MergerTech. MergerTech is an investment bank that is headquartered in California. The firm focuses on providing capital and offering buyout deals to early-stage firms including small businesses that are worth less than 100 million dollars. Nitin Khanna will serve as the firm’s CEO and will run the business while in Portland. Nitin Khanna’s brother will serve as Merger Tech COO and will be the one carrying out the business operations in California.

Nitin Khanna is optimistic that the new investment will have a substantial market for its services. The niche that Merger Tech chose is free from completion from big investment banks that targets big businesses. According to Nitin Khanna, Merger Tech considers three factors when selecting potential clients. One of the things that they look out for is businesses that are in distress and are seeking for a fast buyout deals to salvage investors equity. The second category of business that Merger Tech deals with is those companies that are growing and are look for investors. Lastly, Merger Tech looks for mature startups that want to exit.

More about Nitin’s latest ventures can be read here https://medium.com/@NitinKhannaCeo/nitin-khanna-riding-the-cannabis-wave-with-cura-cannabis-solutions-9fcf612ee529

We now live in a world that is progressive in ideology and in values. We have long evolved from issues and ideologies of blatant racism, sexism and other discriminatory ideologies that hold us back from evolving together as a community and as a race. Racism is an idea that has been very well discussed and talked about in the modern society and diversity efforts are being done in all facets of society, mainly in the work environments of many industries. Society is now very sensitive but stern with its view on diversity and it is only rightfully so, which is why diversity in a company is considered one of its major selling points for its consumer.

Recently, in light of the concern, awareness and discussions on the idea of diversity, one major food chain has made the move to increase its diversity efforts. Though this might look like a strategic business move to reel up sales, it is not entirely so – the decision was made with a humble heart in response to the plead of society. And this food chain is Papa John’s Pizza under the leadership of Steve Ritchie.

Steve Ritchie has recently made the move to initiate more diversity related efforts in the Papa John’s Brand in order to stay socially responsible and relevant. Steve Ritchie punctuates that the Papa John’s brand will always be a brand of progress and a brand that is sensitive to the needs of society. Steve Ritchie says that they will not be held back by traditionalism, they will not be defined by regression but rather they will be front runners in the initiatives of a progressing society and a beacon for the concept of camaraderie in community.

This proves that Steve Ritchie and his leadership of the Papa John’s brand is a leadership that not only excels in business but also succeeds in its social efforts and relevance. Papa John’s has been a staple and household pizza brand that has been cherished by its consumers world wide – and if Steve Ritchie’s efforts will progress, they are sure to stay on top of their game in the future.

The new Medicare plans can be overwhelming when ordinary persons look into them. The procedure involved in the implementation can be complex for ordinary persons, but luckily there are customer-oriented companies which are ready to work with the people and help them benefit from these plans. InnovaCare Health is one of these firms that are working around the clock to ensure that the people of North-America have access to the best healthcare plans. This organization is composed of industry providers and staff members with vast experience in the medical industry and therefore knowledgeable about what needs to be done for a healthy society. At InnovaCare Health, the goal is to provide better physician care services. The customer is always the priority, and it’s not just about coming first but also being provided with the best services possible. Recently, InnovaCare Health joined the new reform payment model known as LAN which is aimed at bringing quality into the industry as opposed to quantity. Through this model, patients will now have access to quality services at an affordable price.

InnovaCare Health is led by president and CEO Rick Shinto who has been in the medical field for the past over 25 years. Before starting this facility, he had worked with North American Medical Management in 1998. It is at this time that he realized that the medical industry was lacking some important services and he felt confident that he would fill the gap. With the collective knowledge and experience he had gathered from working with other organizations, Rick Shinto formed InnovaCare Health to provide services that he believed were the most essential to the health industry. It is through hard work and dedication to service delivery that he has won the Ernest & Young Entrepreneur of the Year Award for 2012. This award goes to people who show outstanding excellence, success and personal commitment to entrepreneurship and innovation. Modern Healthcare has also recognized him as one of the Top 25 Minority Executives in the healthcare industry. This award was presented to him in 2018.

Just like in other companies, InnovaCare Health has a team of strong leaders, not just the CEO. One of the most hardworking executives in this health firm is Penelope Kokkinides, the chief administrative officer. She has over 20 years’ experience in the medical field, mostly working on the implementation of government-sponsored medical health plans. She has also worked with without organizations such as Centrelight Health Systems and Aveta Inc. He holds a masters degree in public health from Columbia University and social work degree from New York University. She combines her educational background with the medical practice to help build a strong health-care company.

https://twitter.com/pennykokkinides?lang=en

People are still talking about all that Shervin Pishevar was tweeting about in February. The tweetstorm is all that some business blogs could talk about following the 50 tweets, all numbered for added convenience. Knowing what the founder of Virgin Hyperloop and Sherpa Capital tweeted about can help to keep you in the loop.

The Economy

Shervin Pishevar heavily discussed the economy, including digital currencies, money as a platform, as well as how the stock market would be performing. He discussed bond markets, volatility indexes, and even how many people believe that major indexes would help to save the market.

Silicon Valley

Shervin Pishevar also discussed Silicon Valley and how it is no longer simply just the place. It is an idea based on entrepreneurship. He also mentioned how he felt that the United States is losing its foothold on being the primary location for launching new ideas.

Speed of Execution

Shervin voiced his concern over how the speed of execution was lacking in the United States. He used the example of how China built an entire train station in only nine hours.

Infrastructure

Shervin Pishevar discussed the infrastructure of governments as well as major companies. He feels that too many are trapped in short-term thinking because the infrastructure used is decaying.

Monopolies

Shervin Pishevar also covered details about the different monopolies that are destroying the United States. This includes Alphabet, Amazon, Apple, Facebook, and Microsoft. He feels that they are just like Ma Bell and they need to be broken up before they gain any more power. Otherwise, they are going to destroy all competition, leaving consumers with no choices available to them.

With so many topics covered in his tweet storm, it’s no surprise that Shervin Pishevar gained a significant amount of followers. Many people are also discussing what he has said, which could evoke some considerable changes.

http://summit.vanityfair.com/speakers/shervin-pishevar

Technology is now being applied almost in every sector the world today. Almost everything that you encounter today will need the application of the internet. The internet used to be a tool for academics, but today it has been reduced to a basic necessity for almost everything that we do. The rise of the internet and modern technology has created a change in the way people think about connectivity and online identities. Cybersecurity is now a necessity thanks to the revolution created by the technology growth. Cybersecurity is a general term for sate protection. No matter what it is we are doing online; cybersecurity is a necessity. Cybersecurity is not only important in cases where personal information is used, but also in cases where people need to understand how technological innovations are affecting human life.

 

William Saito is a cybersecurity expert. He is involved extensively in cybersecurity matters around the world. He has written a lot about this topic, and how companies can protect themselves from the risks posed by cyber threats. From a very young age. William Saito developed interests in programming. He quickly started his own company while in high school. At a young age, he was already a cybersecurity expert. He won the Ernest & Young and also named among the “100 Most Influential People for Japan.” He has held some key positions in the government of Japan as well as in other international organizations.

 

William Saito has banked on the growth of technology to continue affecting many fields. We are headed into a period of the Internet of Things, where every device that will be coming from the manufacturers will have the capacity to connect to the internet. Apart from being a special advisor to the prime minister of Japan, William Saito is a venture capitalist, author, and adviser to top corporations in the world. He has helped businesses and governments to spot holes in their system and shown them how to seal such problems.

 

William Saito insists that the value of the internet is so great that we have not seen even the better side of it. He also laments that security in most systems come as an afterthought and not part of the design needs. He believes that such a move can make a significant difference in the industry. If security continues being an afterthought, we are courting disaster.

 

 

 

 

https://muckrack.com/williamsaito

William Saito is a highly successful entrepreneur. He has spent the majority of his life involved with the immersing technology out of the 1970’s and through the 1990’s. He started his own software company in college right from his dorm room and had held jobs all the way up to the Japanese government as an advisor for cybersecurity.

William Saito’s parents emigrated from Japan to southern California during his childhood. As he grew up and had to learn English as a second language, he became fascinated with all things technological and what makes things work. His parents even had to take a second mortgage on their home so they could afford William a personal computer.

As William headed to high school, he was offered an internship by Merrill Lynch to write computer programs. He took it, and on the weekends he would go over very complicated calculations, and the stockbrokers would recheck his work. William Saito has said before, that at the time, he did not even know who Merrill Lynch was, but he enjoyed the job.

William entered college early since he had finished high school in three years. As time went on, he became an advanced pre-med student, and yet he was a CEO of his own software company called I/O Software, Inc. He claims that since he was so young and considered by many of his peers to be uncool, he devoted more of his time to his company.

As he continued to progress with his company, an accidental talk with Sony paved the way to his future. The discussion was concerning fingerprint scanning, personal computers, and security. Even in the 1990’s, Sony was still far behind in the computer realm, and this only boosted them further by taking on William Saito’s ideas. Sony collaborated with I/O’s software and developed the fingerprint scanner. This success led to a lot of attention for William Saito and eventually Microsoft acquired his company.

William Saito’s thoughts for any entrepreneur is that now is the time; use this time to grow your idea. Learn through the financial crises and during the good times. It is okay to fail; it is part of growing and learning in life.

 

 

 

https://saitohome.com/

The world is full of investors who are usually committed towards pursuant of success and also people with a desire to bring revolution to the world of business. They are always focused towards making products that will keep on making their customers happy and more satisfied. They have been working day and night towards identifying the gaps they need to fill. Majority of this crop have not succeeded because they cannot manage these ventures. They also lack the drive and passion for moving these industries forward and making impacts in the society.Great business knowledge is one of the key things that people should work on before starting any business. This is why many of them never live to celebrate their fifth birthday.

They are usually marred by operational problems. The issue comes in when there is a hurdle in the management which is brought about by experience and relevant skills in the industry. Sheldon Lavin is one of the worlds most recognized chief executive officers. He has managed to move a company from being a family business to becoming a global venture. He is one of the most reputable CEOs we have today. If young people emulate him, the world will change in a few years to come. Sheldon Lavin is a finance and economics graduate. He also possesses great knowledge in the field of accounting and finance and used to work at his consulting firm in Chicago before joining OSI Group in 1970.

He joined the company with a lot of experience in handling large scale institutions and also maintained complex financial operations. He understands all the concepts of running a food company. He is a quick learner was well versed with how the company operates even before he has taken over the leadership mantle. Sheldon Lavin possesses a wide range of experience today and cannot be matched with anyone outside and inside his field. Sheldon Lavin despite his advanced age happens to have remained as the most hardworking person at OSI Group. He has also been able to work with the help of great professionals all of whom are aimed at revolutionizing the world with unique products.

As the president of Eucatex, Flavio Maluf has become one of the most important businessmen in the country of Brazil. After having inherited the company from his father, he was able to grow it from a small paper manufacturing firm into one of the most important multi-industry manufacturing conglomerates in the country. Today, Eucatex is involved in everything from the production of automotive parts to the fabrication of fine furniture and interior finishing.

But spending decades at the helm of one of the most important manufacturing companies in the country has given Flavio Maluf a front row seat to witness the horrors of confiscatory taxation policies. Maluf says that over taxation is almost never meant to achieve the goals that are attributed to it by politicians. He says that this is easy to see because over taxation almost always has the effect of driving the most vulnerable small businesses into the ground while giving the largest corporations huge competitive advantages. Visit dino.com to learn more about Maluf.

One way in which this occurs is by requiring companies to spend massive amounts of money on expensive accounting firms and law firms in order to devise ways to successfully offshore their operations in order to evade taxes. While the largest companies in the country can often afford to make these moves, many of their smaller competitors are simply unable to afford to spend the money necessary to complete the offshoring of operations. This has a doubly positive benefit over the long term for the large corporations that are able to complete the offshoring process. The first is that they ultimately end up paying far less taxes over the long term. The second is that their competition is often driven completely out of business, leaving them with a far stronger grip over the market in which they are participating.

Maluf says that driving small businesses out of the marketplace is one of the worst moves that one could possibly make for a national economy. Small businesses not only provide a great number of jobs, they also are able to compete and keep prices low for the consumer. Maluf advocates major tax breaks for small business in order to keep Brazil’s economy thriving.

Read: https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/108970/conheca-com-flavio-maluf-algumas-dicas-para-administrar-uma-empresa-familiar

 

Jeff Yastine (also known as JL) started editing for Banyan Hill Publishing in 2015. He earned his B.A. in Communications from the University of Florida. He gained invaluable insight and knowledge as a journalist for PBS for the financial sector. Interviewing all of the world’s economic movers and shakers JL learned enough to legitimately categorize these duties as a piece of his overall compensation pie. Financial gurus like Bill Gates, Herb Kelleher, Warren Buffet, Sir Richard Branson and the like all contributed to JL’s repertoire of financial analysis. Founded in 1998 the readership of the financial newsletter of Banyan Hill Publishing company increased by a reported 400,000 subscribers after Jeff Yastine’s onboarding. Visit the website jeffyastineguru.com to learn more.

Most recently JL sounded an alarm to the consumers in the USA, ‘get your credit card debt under control!’ In essence if the sumtotal of the consumer credit card debt in the USA does not drastically decrease, a repeat of the crash of 2007-9 may rear its head and reinvigorate the plague. Hand in hand with that advice is his insight. Jeff Yastine anticipates that debt collections stock may pay out better dividends as a result. He presents more of his financial concerns and projections in their publication ‘Total Wealth Insider.’

Jeff Yastine is adept at gleaning relevant knowledge and then applying it to life circumstances to achieve desired outcomes. Just as he would listen to the economic leaders while interviewing them, he also retained his college professors’ advice to ‘follow the money.’ Jeff Yastine advises his readership to do the same, such as investing in cyber security. As with most viewing of the economic environment it may seem easy to select concerns wherein resolutions would likely yield other burgeoning products, services and sectors. Yet without an extensive network of those experienced in successfully riding the waves of economic change, it pays to follow a market savvy leader above foraging a pioneer’s path. Jeff Yastine’s sound advisements flow from his acquired expertise from working with PBS (17 years), The Oxford Club (2 years), Newsmax Media (2 years) and currently Banyan Hill Publishing where he continues as editorial director and editor of ‘Total Wealth Insider.’ Jeff Yastine also functions as editorial director for The Oxford Club and is considered a prolific contributor to their financial presentations, forums and conferences. Check: https://www.linkedin.com/in/jeffyastine