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The providers of healthcare insurance often fail to use the latest methods. Krishen Iyer is an accomplished entrepreneur as well as the Managed Benefits Services CEO. Managed Benefits Services is a lead consulting as well as generation firm with a focus on health as well as dental insurance verticals. The art of using effective marketing strategy will take your business to the next level. However, some people give up on such methods after they fail to see positive outcomes. Krishen Iyer advises such people to make small changes and track their impact over time.

While it might seem you’re not moving, the small changes will make a big difference in the long-run. You should strive to make your approach fit your needs to get the most out of your efforts and hard work. Here are a few factors to consider when making changes to your marketing strategy as advised by Mr. Iyer.

  1. The relevance of Facebook in 2019

Facebook is still a titan among social media platforms. It offers a good marketing strategy to healthcare and dental insurance providers. If health care providers can get to the many Facebook users and get a source of prospective patients. According to Krishen Iyer, the social media platform enables health care as well as dental insurance providers to target patients in the age bracket you treat the most.

You can start by creating articles as well as health tips that appeals to your target people. You should try to work within your budget and post contents people like. You will want to watch your response and also create engaging and relevant content and eventually, you will find yourself reducing the marketing overheads. See more here https://chronicleweek.com/2018/09/krishen-iyer-top-marketing-tips/

2. Instagram is the best marketing resource

Instagram will allow you to get your message across easily and attract prospective clients. It will suit you best if you target people below the age of 30. Krishen Iyer believes that Instagram will be among the best social media platforms as it continue to unleash new features. Tailor your approach to get the most out of the marketing resource.Video marketing is growing rapidly.

3. Video marketing is growing rapidly

Smart marketers takes advantage of the increased use of smart phones and other mobile devices through short and engaging videos. You should learn how to pass across a message to your target audience to be to expand your brand.

4. Live video integration

Live videos should not be considered as the same as video marketing. Live videos helps you to establish an intimate connection with your audience. You will realize live videos are given higher rankings compared to other videos. The real-time questions and answers will enable you to clarify anything to the audience.

Click here to see Iyer’s professional achievements.

The Silicon Forest is used to big exits however in the lasted decade it has recorded very few exits, and one of them is the acquisition of Saber Corps. Saber Corps was founded by Merger Tech Owner and CEO Nitin Khanna way back in 2009. The Portland-based company had been contracted by the US government to provide some of the government services to the members of the public. The state government services include vehicle registration, issuance of driver licenses and registration of those that are unemployed among others as detailed here.

Saber Corps first acquisition took place in the year 2007 when EDS purchased the firm at a tune of 420 million dollars. Nitin Khanna after the firm’s acquisition continued serving as the firm CEO. Saber Corp a year later was naturally absorbed by HP Company after it acquired EDS. After the purchase of EDS by HP, Nitin Khanna opted to leave the firm and pursue other entrepreneur interests.

Nitin Khanna, an entrepreneur at heart, established another firm together with his brother known as MergerTech. MergerTech is an investment bank that is headquartered in California. The firm focuses on providing capital and offering buyout deals to early-stage firms including small businesses that are worth less than 100 million dollars. Nitin Khanna will serve as the firm’s CEO and will run the business while in Portland. Nitin Khanna’s brother will serve as Merger Tech COO and will be the one carrying out the business operations in California.

Nitin Khanna is optimistic that the new investment will have a substantial market for its services. The niche that Merger Tech chose is free from completion from big investment banks that targets big businesses. According to Nitin Khanna, Merger Tech considers three factors when selecting potential clients. One of the things that they look out for is businesses that are in distress and are seeking for a fast buyout deals to salvage investors equity. The second category of business that Merger Tech deals with is those companies that are growing and are look for investors. Lastly, Merger Tech looks for mature startups that want to exit.

More about Nitin’s latest ventures can be read here https://medium.com/@NitinKhannaCeo/nitin-khanna-riding-the-cannabis-wave-with-cura-cannabis-solutions-9fcf612ee529

Mark Beer is an exemplary person who has succeeded in building a good reputation for himself. Due to his excellent profile, he has managed to work in many companies which deal with health care and has occupied prominent positions in those companies. He has also worked as a Vice President in the of Global marketing. He is a very skilled person in the field of medicine where he managed to acquire some degrees in medicine from renowned institutions such as the University of Vermont College of medicine, Harvard University and Mount Sinai Hospital. Learn more: https://renoviainc.com/leadership/

In this institutions, he got a lot of training and is well remembered for his research about the nursing home in Boston. Mark Beers discovered that the drugs administered to patients there were the main causes of symptoms like seizures and also caused mental confusion. Mark Beer finally came up with solutions to this problem which he documented in a journal that has been useful to medical physicians up to date. He was a co-founder and later became the CEO of Renovia company which is a company that deals with gathering, storing and improving stem cells gotten from umbilical cords.  

The company also focuses on dealing with many issues facing the medical field such as the pelvic disorders which has been common in many women around the world. Renovia has embraced technology to carry out research on the disorder and is working to come up with a treatment to restore and strengthen the pelvic floor muscles. Mark Beer stated that technology has been helpful in giving reliable data which can be used to administer treatment to patients. He has managed to build a reputation as a savior in coming up with solutions to urgent health problems. This is one of the reasons that he formed Renovia company.

His prolific leadership and managerial skills have led him to ensure that the company provides nothing but the best to its clients. His skills and expertise have enabled him to drive the company to greater heights. Renovia company has also provided a lot of job opportunities to people and the employees are always competent in their work. Accomplishing to get $32 million dollars of funds to settle a $10 million debt has been one of his greatest achievements in the company. Mark Beers has truly managed to become a role model to many and will live to be remembered because of his achievements.

Follow Marc Beer on LinkedIn