Doe Deere is the creator of the makeup line Lime Crime, a vegan and cruelty free makeup line. Doe Deere launched Lime Crime in 2008. The unique thing about Lime Crime is that it’s online. Deere was one of the first bold enough to start a makeup line, online.
The other really neat thing about Lime Crime is that the their colors are so bright and vibrant. When Deere was a little girl the ‘in thing’ was nude colors and light reds and pinks that made you look slightly better than you did earlier. Deere always loved bright colors and wanted to express that in her makeup, like she did with her clothes when she was a child. In interviews Deere says how bright green was her most favorite color. Hence the name ‘Lime Crime’.
She is a very sophisticated woman, she wanted to create something to help express herself and others like her. and she did it! even with negative feedback from her peers she still listened to her gut and pushed. During the time of the creation of Lime Crime, a majority of people told her it wouldn’t work, that women want to try on their makeup before they buy it. But Deere, a little after the dawn of Lime Crime thought it would be a good idea to put the makeup on models, so women will know how it would look on them. This idea really took off; later other online companies took this approach as well.
Doe Deere was voted one of the Top Inspiring Women Entrepreneurs, which she was pretty well deserving of. She started a successful business almost all alone with minimal help from others. And not just a generic business but something new most people haven’t tried before, colorful makeup online. All the way from glittery eye shadow palettes to lively lipsticks.
Deere is really an inspiration for young girls and boys looking for hope in the cosmetic businesses world. Lime Crime is mostly online, its rare to find it in stores like Sephora or Ulta; you can find some products in Urban Outfitters. Lime Crime has any exciting color you can think of in eyeshadows, nail polish, and of course, lipstick. This is all thanks to the wonderful Doe Deere and her creative ideas.