Doe Deere comes up with new shades of lipstick on a regular basis, and she also responds to the desires of her fan base. That is what makes her different from other Ivory Tower CEOs that show no connection with their consumers. Doe Deere has blended into the social media spectrum as an entrepreneur that is also a fan of her own product. She is just as likely to wear and post pictures of herself with some of the same shades of lipstick that she was trying to sell.
That is what gives her a very great amount of confidence when it comes to promoting her brand. She knows that consumers are going to be much more likely to patronize her when they can see that she is wearing the same product that she is promoting. This is something that many entrepreneurs have failed to do over the years. So many entrepreneurs have products and services that they get other people in place to promote what they are selling.
Doe Deere realized that she would have a much better chance of getting customers if she was simply utilizing the products that she advertised. This has been working very well for her over the years, and it appears to be a much better marketing technique then trying to get celebrities. It is also much more cost-effective. With this type of marketing Doe Deere has the ability to save on what it would cost to have someone else endorsing her products. Doe Deere has managed to reach a lot of customers because she has always stayed aware of the people that she was serving. She did not shy away from questions and comments that customers posed. Doe Deere wanted to have a real stake in the company that she was creating. There was no need to her to sit around as a figurehead while others made the decisions. Doe Deere wanted to put her hand into the business and bring forth a plethora of her own ideas.
She is one of the few small makeup companies that started small and grew at such an alarming rate. It shows that she is dedicated to her craft, and she passionate about the products that she brings to the market. This is the type of persistence that has led her to a generation of excited new consumers that were waiting for something like Lime Crime.
Follow Doe Deere no Instagram @DoeDeere.