There are many things that set the mobile virtual network operator (MVNO) called FreedomPop apart from their competition. The biggest one is that they offer a basic mobile service plan that includes 200 minutes, 200 texts and 200 MB of data completely free to all users. Those who find that this is not enough for their needs can choose from one of their paid plans.
The company was founded in the United States in 2011 and has since then made plans to expand its reach on a global scale. They have already setup their presence in the United Kingdom and are now close to entering Spain, which would be their third market. FreedomPop has come up with an idea to help them catch the attention of customers in Spain and potentially sign up for their service.
They will offer free access to WhatsApp, a highly popular messaging app owned by Facebook. This is known as zero-rating, which happens when mobile companies let their users access specific online services or apps without deducting any data from their plans.
A VentureBeat report on the company’s plan to take a share of the Spanish mobile market shows that over 70 percent of mobile customers in the country use WhatsApp. According to FreedomPop, giving their users free access to WhatsApp is a new business model, as it allows anyone to communicate for free. Those who want to find out more about what FreedomPop is offering to new customers in Spain can take a look at the VentureBeat report here.