Neogama was founded by Alexandre Gama in 1999, then known as one of Brazil’s most prestigious advertising organizations. The agency performed so well, it was acquired for several million dollars in 2012 by Publicis Groupe. Gama decided he wanted to operate his own practice again, starting Neogama back up again in 2016, though only advertising within the borders of Brazil. While Mr. Gama is known most widely for Neogama and these transactions, his career in advertising is filled with various job titles, awards, accolades, and honors that very few professionals receive, let alone advertising agents.
Mr. Gama was born in Brazil’s largest, most well-known city, Rio de Janeiro, on June 1st, 1958. After completing public school, he then went on to become certified in advertising and mass communications from FAAP, or the Armando Alvares Penteado Foundation. Directly after graduating, he earned dual titles of copywriter and content creator at the worldwide advertising agency, Standard Ogilvy & Mather, in 1982.
In 1990, Alexandre earned a position at DM9 as creative director. He then served at several other advertorial agencies, including Almap BBDO as creative executive director, Young & Rubicam as chief executive officer, and a voting member of Global Board.