The revealing results that were measured over the latter half of 2016 in a comprehensive market study commissioned by Norman Pattiz and conducted by Edison Research are now being made public, and they point to a bright future of possibly unlimited potential of advertising by way of podcast placement.
Along with details about the study itself. A study of this magnitude, calling for integrity of data and precision of methodology over an extended period of time, is of such a scale as to require the ability and resources of a firm as experienced in the market research field as Edison Research, which is widely recognized globally as the leader in market research.
The percentages recorded in the testing, measured both before and after exposure to advertising, chart highly increased consumer recognition and vast expansion of consumer awareness resulting from the placement of ads. Learn more about Norman Pattiz: http://dashconference.com/speakers/norman-pattiz/
The numbers on their own suggest that the podcast is an unexplored territory for advertisers launching campaigns hoping to make a serious dent in the marketplace. The possibilities for branding and growth, as suggested by the study, are striking.
According to Bloomberg, they carry even more weight when taken into consideration that Edison carried out the study at the behest of Norman Pattiz.
Mr. Pattiz is no stranger to the significance of advertising, as the founder of the Westwood One Radio Network, America’s foremost provider of broadcasting content running the gamut from sports, to entertainment, to weather, to traffic, and everything in between.
His Podcast One network, which he launched in 2012, quickly grew under his leadership to become the foremost advertising based media content podcast provider on the planet. His career has seen appointments by two presidents to the Broadcasting Board of Governors of the United States of America; first by President Clinton in 2000, and reappointed by President George W. Bush in 2002.