Fashion has been termed as a dynamic field that keeps on evolving each and every time. In the fashion world, people have developed different types of clothes that have been worn over a long period of time depending on the customer preference. This has necessitated the development and emergence of many fashion houses that have contributed in setting up a multinational industry. Kate Hudson and Don Ressler are some of the leading contemporary fashion personality that has impacted positively in the current generation. She has been involved in developing software that has received a lot of recognition from the players. She established Fabletics which is an active ware brand that has been accepted by many people across the world.
The company has grown to employee many people and has expanded its market range to over 1million VIP members. This has been her breakthrough into an internationally recognized personality. Fabletics parent company TechStyle has gained a lot in terms of profit since the formation of the subsidiary company. The company is valued at over 1billion dollars which has raised its stake in the global limelight. Fabletics has some standing principles that it employs to maximize customer satisfaction, for instance through vertical integration, the company ensures the clothes are ready with eight weeks of manufacturing.
The company also strives in creating meaningful relationship with clients. This is done through ensuring they capture the right kind of VIP people by asking some questions to qualify people to become members. The company has also derived ways of always letting the person always feel like coming back for more. This is achieved by providing the best clothing that will leave the clients yearning for more.
Don Ressler has hinted at increased growth at the company depending with the increased number of people using the yoga pants ware. The company’s projects the value of its clothing and distribution to hit over 100billion dollars by 2020. This is one major milestone that will see the company to be among the top most producers and distributors of t-shirts and jeans across the United States of America. The company has continued to increase the number of its VIP yoga collection every year.