The success of a family business does not come on a silver platter. You have to strive hard just like anyone to maintain the business and grow it. For José Auriemo Neto, this is the story of his life. Having taken the mantle of leadership from his father Fabio Auriemo as the President of JHSF, a Brazilian real estate company, Jose has seen the company grow to become a brand to reckon with. He had to start by mastering the responsibility which comes with managing such a big company in the country.
As the President of JHSF, Neto’s work is very demanding as he has to oversee all the activities of the company and his day starts early and ends late into the night. He has to keep traction of JHSF’s projects in order to ensure that quality standards are observed in all facets of development.
According to Zeco, as he is popularly known among his friends, the success of big companies is “90% perspiration and just 10% is inspiration”. José Auriemo Neto’s entrepreneurial and leadership skills did not just come out of the blues, it is something he had always exhibited even when he was just an adolescent. For instance, just at the age of 17, he founded JHSF’s parking segment Parkbem.
José Auriemo Neto has seen the Company advance towards luxury market. Some of the major projects that Auriemo has done include the Parque Cidade Jardim shopping complex which saw the world’s major brands such as Gucci, Jimmy Choo and Hermes open shop in Brazil. Others include the Punta Negra Shopping Mall in Manaus, Bela Vista Shopping Mall in Salvador among many others. He also oversaw the construction of Brazil’s first private executive airport situated in Cidade Jardim Corporate Center.
His success is not only limited to business. Jose is a successful family man as well. He is married to Mariana Landman Auriemo, and together they have two beautiful children, Olivia and Antonio.